In an evident attempt to retain its market-dominating position in the fiercely competitive smartphone and tablet arena, tech giant Apple is reportedly preparing for a busy close to the ongoing year, with the launch of new iPhone and iPad models.
According to unidentified sources aware of the proceedings at Apple, a new iPhone model - and probably even a budget iPhone aimed at smartphone users in developing countries - will be unveiled by the company at a September 10 event.
Along with hinting at the possible introduction of a new iPhone model at the September event, two sources have also revealed that Apple will also launch new iPad models in the coming months. These models will include an iPad with a sleeker body design, as well as an iPad Mini with a high-resolution screen.
The speculated update of the iPhone and iPad models by Apple will give the company the ability to unveil a refreshed lineup of its best-selling products to consumers, ahead of the holiday shopping season this year.
Noting that the reported releases of new iPhone and iPad models come at a critical time for Apple, whose stock has plunged by one-third from a record high last September, analyst Brian Marshall - from the ISI Group in San Francisco - hinted at the dearth of new products from the company; and said: "To drive growth, you need to have that next iPhone and iPad refreshed."(via)
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